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AGROB BUCHTAL, 18.12.2017 General
Newcomer competition for interior designers and architects
Tile Award 2017 of Agrob Buchtal: pure ceramic creativity

The Tile Award is aimed at newcomers in the field of interior design and architecture up to the age of 38 years and is a creativity competition initiated by the brand Agrob Buchtal. The main intention is to explore the creative potential of ceramic tiles experimentally. The response at the premiere in 2010 was so positive that the competition was continued in 2012 and 2014 and now has been organized already for the fourth time in 2017.

The task
The objective was to get new, fresh ideas concerning the subject of “Colour and Patterns in Architecture“. In this connection, rooms were to be innovatively designed with ceramic tiles in order to demonstrate in this way the varied possibilities of this building material and cultural asset. Until the end of May 2017, design concepts in the categories HELP/CARE, MOBILE/TRANSIT and SHOP/SHOW could be submitted. In a first meeting, the expert jury consisting of
  • Brendan MacFarlane (Jakob + MacFarlane, FR-Paris)

  • Johan Oscarson (Elding Oscarson, SE-Stockholm)

  • Michael Stoz (Partner AG, DE-Offenburg)

  • Boštjan Vuga (SADAR+VUGA d.o.o., SL-Ljubljana)

  • Christian Waldner (AllesWirdGut Architektur ZT GmbH, AT-Vienna/DE-Munich)

selected the nine best of 65 design concepts from 23 countries:

Category HELP / CARE
Kawalki by Malwina Borowiec + Karolina Chodur, Pigalopus, PL-Warsaw
New Delft Blue by Agata Kycia, DE-Berlin
Stay Unique by Agnes Tröger-Morguet, Agnes Morguet Innenarch.&Design, DE-Cologne

RE:Tile by Andreas Crynen, Ingenhoven Architects, DE-Mönchengladbach
Systems by Joa Herrenknecht, Studio Joa Herrenknecht, DE-Berlin
Travellers Wheel by Joao Araujo Sousa + Joana Correia Silva, Arquitectura, PT-Porto

Category SHOP / SHOW
Iceland shop house by Olga Solomatina, RU-MoskowLight Emitting Tile: L.E.T. by Prajapati Piyush, Godwin Austen Johnson, AE-Dubai
Transmittance by Avishkar Bharati, JDAP Design-Architecture-Planning, IN-Mumbai

Working out the details
These nine design concept creators were invited to a workshop trip to Iceland in autumn of 2017 in order to discuss, further develop and refine their submitted designs there together with specialists of Agrob Buchtal in an inspiring environment. At the end of January 2018, the expert jury will choose the winners in the individual categories in another meeting. After that, the detailed planning for the implementation of the award-winning designs will follow, and finally, professional photos of them will be taken in the studio. These “visible end results“ will then be communicated in the 2nd quarter of 2018.

Intermediate conclusion
Already now, one can state that the basic objective has been achieved at the fourth TILE AWARD 2017 again: the results are convincing by the unorthodox, amazing realization of the task to be performed and confirm one more time that ceramic tiles have an almost inexhaustible creative potential - also and especially if colour, patterns, proportion and form as core elements of architecture are concerned.

Werner Ziegelmeier (Head of Public Relations)
Phone: +49 (0)9435 / 391-33 79
Mobile: +49 (0)160 / 90 52 71 59
Fax: +49 (0)943 / 391-30 33 79

Picture source for all of the following photos/illustrations: AGROB BUCHTAL GmbH

Photo 2

Joa Herrenknecht from the studio of the same name from Berlin at the detailed planning of her design.
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Photo 3

The social component also was not forgotten - as this modern group picture shows.
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Photo 4

Colour, patterns, proportion and form as core elements of architecture can be creatively implemented with ceramics.
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Illustration 1

Kawalki Malwina Borowiec + Karolina Chodur / Pigalopus, PL-Warsaw

Statement of the jury:

The proposal is based on a simple yet multi-faceted idea that addresses all senses. Like a Lego system, “Kawalki” stimulates interaction in a fun and playful way. The idea is clear, well presented and shows a wide potential for further development. Ceramic may not be the obvious choice of material for this concept, at the same time it makes the project more challenging and unexpected.
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Illustration 2

New Delft Blue Agata Kycia / DE-Berlin

Statement of the jury:

The proposal “New Delft Blue” takes reference from traditional Delft porcelain, which is primarily known for plates, jugs and cups. In Germany, stoneware of this type seems to have found its way into our grandparents’ kitchens in the early 20th century. The author of the submitted project succeeds to transfer a very traditional impression from the tile industry to modernism. The motif is dissolved and kind of pixelated. A reminiscence of pointillism is also conceivable. Due to the traditional, almost familial relationship, the tile’s actually cool material and colour gives rise to an almost warming reference for the viewer
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Illustration 3

Stay Unique Agnes Tröger-Morguet, Agnes Morguet Innenarch. & Design, DE-Cologne

Statement of the jury:

Above all this is what I would call design that is really useful. It’s not about beauty but it may save live. That could be great design.
Supposedly if you can make a large enough range of shades, one could create a catalogue of pixel colours that would work for any image subject. These we assume are imagined to be recomposed on the walls of each hospital room – creating a unique experience.

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Illustration 4

RE:Tile Andreas Crynen / Ingenhoven Architects, DE-Mönchengladbach

Statement of the jury:

RE:Tile works with very simple but effective means. An extremely interesting effect giving the flat tiled area a three-dimensional appearance is achieved with 2 tile formats and different colouring.

Easy to produce and providing varied forms of applications, RE:Tile certainly allows the design of exciting surfaces. Although the product is probably marketable, the jury would like to see more innovative energy the Tile Award wants to reward.

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Illustration 5

Systems Joa Herrenknecht / Studio Joa Herrenknecht, DE- Berlin

Statement of the jury:

The proposal convinces with a consistent application of two-coloured tiles inside an underground station. The tiling covers all vertical surfaces, ceiling and columns. The way of applying the two coloured tiles creates a cinematic effect all over the underground station. This generates a new experience for a traveller. One can let oneself being guided by a smooth transition of a surface with one colour of the tiling to the other one. Perception of the coloured surface depends on one’s viewing angle and the distance to the surface. The tiled space therefore becomes a means of orientation for travellers, and provides a strong identity for a particular station.
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Illustration 6

Travellers Wheel Joao Araujo Sousa+Joana Correia / Silva Arquitectura, PT-Porto

Statement of the jury:

The proposal overwhelms with its playful and direct approach. The rotating wall, composed of a set of tiled cubes on a rotating bearing, attracts travellers to engage with it. Positioned in transit places, where one waits for a train, bus, and airplane or at urban nodes with high frequency of passers-by, the rotating 3D panel triggers a desire to play. By turning a single or several coloured cubes, thus changing a colour and pattern of the overall surface, a traveller interacts with the tiled surface. Due to its vast size, there could be a simultaneous interaction of many different travellers, each one leaving individual mark on the entire surface. Therefore an ever-changing surface becomes a means of identification of mostly “non-places” in transit environment
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Illustration 7

Iceland shop house Olga Solomatina / RU-Moscow

Statement of the jury:

The Idea of an outside skin that has a clear concept – skin as sign. Container is about contents. It also has a whimsy, its humor full. Both these aspects are a very good place to begin a project.

That the ceramic outside skin can be used and designed as a floor, wall and roof surface. There also seems to be a lot of fun one could have in exploring weaving and ancient motifs, patterns – but using this new material. Can it become more 3 dimensional? Cultural icon meets ceramic innovation we hope?

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Illustration 8

Light Emitting Tile: L.E.T. Prajapati Piyush / Godwin Austen Johnson, AE-Dubai

Statement of the jury:

LET, the luminous tile has great sensual and atmospheric potential. The aim of the project is to design a wall which is seemingly dematerialised by single light fields. The jury thinks this transformation is very interesting.
The jury is curious to see how a hard and robust material can suddenly seem soft and gentle and thus undergoes an exciting transformation. The jury emphasises that the further development of this project should less be about a technical product development but rather about the establishment of the material, atmospheric and spatial quality of LET.
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Illustration 9

Transmittance Avishkar Bharati / JDAP Design-Architect.-Planning IN-Mumbai

Statement of the jury:

The project “Transmittance” show ceramic as a temporary installation in the public sphere. The use of ceramic moulded components creates a light-flooded application, which can be implemented as showroom or information stand at highly frequented places. The curved shape of the building as well as the inclined arrangement of 3-D components invite to exploring and visiting. The division of ceramic elements into three different areas provides for more visual permeability. The different lengths of the ceramic elements support the curved shape of the building and add another level to the design. Besides the principally unexpected installation, experiencing the ceramic material shall be reinforced through interaction. With a rotary joint the individual triangular moulded components shall demonstrate the visual variability of the construction and the versatility of ceramic as a building material.
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