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AGROB BUCHTAL, 05.03.2018 General
FLIESEN & PLATTEN - Readers’ vote of the products of the year 2017
Agrob Buchtal succeeds in defending title

Since 2011, FLIESEN & PLATTEN, the German trade journal with the highest circulation, has called upon its readers to vote for the products of the year at regular intervals. In the category of tiles, the brand Agrob Buchtal ranked in second place at that time with the series XENO, behind the series HOMING of the sister brand Jasba, which thus was the first winner at all.

Agrob Buchtal then participated again in the vote for the product of the year 2014 and straightaway took first place with the series TWIN. After a pause in 2015 without participation, the company succeeded in winning the vote again with the series QUARZIT as product of the year 2016.

This impressive success story now has been seamlessly continued by the successful “title defence“. At the vote of the products of the year 2017, the Agrob Buchtal series SAVONA introduced in the same year was the winner by a significant margin.

The basis for this were the votes of more than 2,000 readers, which make this competition the biggest one of its type and winning it a particular honour, as the prizes are not awarded by a jury consisting of only a few persons but by people who professionally deal with ceramic tiles every day and thus have a direct relationship to them. The announcement of the results kept a secret until the end and awaited full of suspense as well as the awards ceremony took place at the end of February 2018 in the Maternushaus at Cologne. There, the winners of the other categories (tile adhesives/mortars, software, bases/sealing products, tools, accessories) also received their prizes. The “FLIESEN & PLATTEN forum“, an established industry event and experts’ meeting for the tile trade, was the appropriate occasion for this. The short description in the participation documents reflects the special characteristics of the winning collection in the category of tiles:

“The five colours of SAVONA are reminiscent of natural elements such as stone, moss or earth and yet retain their ceramic identity. The result is an expressive design with character, which conveys timeless modernity without being obtrusive. Two slip resistances and diverse formats permit varied applications and individual solutions, also and especially as the single tiles can be arranged without pre-defined direction and arbitrarily - an aspect pleasing both tilers and users. Moreover, the in-plant HT coating offers valuable additional advantages.“

About the organizer of the competition
FLIESEN & PLATTEN is the trade journal for the tile industry in Germany with the highest circulation. The journal of the “Fachverband Fliesen und Naturstein” (professional association for tiles and natural stone) is available countrywide, appears monthly, is printed with a number of 11,500 copies and traditionally published by Verlag Rudolf Müller (Cologne). The publication has been competently informing the tile industry about design aspects, application technique and trends for decades.

Werner Ziegelmeier (Head of Public Relations)
Phone: +49 (0)9435 / 391-33 79
Mobile: +49 (0)160 / 90 52 71 59
Fax: +49 (0)943 / 391-30 33 79

Motif 1
Picture source: AGROB BUCHTAL GmbH

SAVONA combines expressive naturalness with timeless modernity. Diverse colours, formats and slip resistances permit individual concepts, and the single tiles can be arranged without pre-defined direction and arbitrarily. The series is suitable for the use on walls and floors in public or private areas.
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Motif 2
Picture source: FLIESEN & PLATTEN

The winner’s certificate for the product of the year 2017 in the category of tiles.
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