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AGROB BUCHTAL, 29.04.2019 General
Luxury boutique hotel Ottilia, Copenhagen:
Industrial style at the highest level

Essential aspects of a boutique hotel are excellent service as well as individuality, charm and character - all attributes that the Hotel Ottilia in Copenhagen has in common. The building originally was part of the Carlsberg Brewery, which brewed world-famous beer in the district of the same name from 1847 to 2008. After extensive renovations, the 4-star-plus-house Ottilia, which belongs to Denmark's leading boutique hotel chain Brøchner, was opened in spring 2019 in the listed building ensemble. The architecture by Arkitema Architects and the interior design by Brøchner's design team have an industrial look to match the historic location: It is unspoilt, unadorned and rough, but at the same time with typical Scandinavian elegance, casualness and a sense of style. As a reminiscence of the old ceramic façade of the building base, almost all bathrooms were fitted with striking ceramic wall and floor tiles from Agrob Buchtal's Craft series.

Integration into a pulsating environment
The Hotel Ottilia, named after the wife of Carl Jacobsen, the founder and master brewer of Carlsberg, is located in the district of the same name in the centre of Copenhagen. There modern architecture, cool shops, restaurants and old buildings combine to create an exciting mix. Within walking distance are the Meat Packing District and Vesterbro - a district known for its lively cultural and gastronomic scene. Karim Nielsen, Managing Director of Brøchner Hotels, sees the historical surroundings as a great locational advantage, but also as an obligation: "We are aware that by moving into the Carlsberg district we will become part of Danish industrial history. We are delighted about this role and want to attract both visitors and residents with the Hotel Ottilia". In line with this objekctive, the industrial architecture has been sensitively reinterpreted and redesigned: the hotel has a café on the ground floor, conference and meeting rooms for 200 persons, two bars and a roof terrace with a restaurant open to the public. A first-class health and spa area will follow in autumn 2019.

Building concept makes history visible
The hotel's approximately 150 suites and rooms are located partly in a historic building designed by the architect Vilhelm Dahlerup and partly in a former warehouse planned by the architect Svenn Eske Kristensen at the end of the 1960s. The primary goal of Arkitema Architects was to focus on the history of the buildings and to underline their historical value. Inside, therefore, the steel and concrete structural elements of the existing buildings are particularly decisive - both in terms of the number and size of the hotel rooms realized and with regards to the surface aesthetics.

The rooms present themselves in plain elegance with dignified simple furniture, oak parquet, white walls as well as sandblasted and dust-absorbing coated fair-faced concrete structure. This design language continues atmospherically in the bathrooms. The picture there is characterized by stainless steel and glass elements as well as ceramic tiles, which the architects see as a reminiscence of the existing ceramic facade in the base area of the former warehouse in terms of colour and format.

Ceramic tiles for a Nordic-hearted attitude to life
As already mentioned, ceramic tiles of the brand Agrob Buchtal were used on the walls and floors of the hotel bathrooms: the Craft series is manufactured in the classic tunnel kiln. The natural play of the fire creates slightly iridescent glazes with a handcrafted look which combine to form a harmonious ensemble. The authentic character of this tile collection is underlined by the classic strip format, which attractively rhythmicises surfaces and subtly accentuates them without spreading unrest. The bathrooms in Ottilia are homely in the sense of the Danish-Norwegian term Hygge, which today is used internationally. This term stands for casual, relaxed and cordial comfort, warmth, security and cosiness. Perhaps Hygge is one of the reasons why Scandinavian states are regularly far ahead in surveys of countries where people feel happiest. The ceramic tiles of the Craft collection embody exactly this awareness of life and this unpretentious attitude: approximately 3,500 square metres were laid in the four colours dark-grey, golden-yellow flamed, mid grey and olive-green flamed.

Fascinating contrasts
During the conversion, the original building fabric in the form of warehouse buildings, malthouse or grain silo was skilfully incorporated in all areas. The same applies to the façade: some of it has round panorama windows equipped with a soft couch in the shape of a crescent moon from which you can watch the stars or the colourful hustle and bustle on Ottilia Jacobsen Square. Elsewhere in the shell of the building there are over 60 large gold-coloured panes with a diameter of 2.2 metres. They were designed by Svenn Eske Kristensen and symbolize in form and number the beer tanks once housed in the building. Today, the panes are framed by new, narrow windows in front of which bricks are arranged in a zipper like manner. This subtle detail was created by carefully removing old bricks.

These numerous historical components form an exciting contrast to the luxurious furnishings and contemporary interior design which characterize both the rooms and the public areas. In addition, there is modern technology: hotel guests can check in and out with their smartphone, open the door to their room or simply stream their own content to the TV set in the room. An efficient high-speed Wifi network is available throughout the house. Apart from that the Ottilia convinces with all the amenities of a modern 4-star-plus hotel - even including a daily wine hour at the expense of the house or a healthy organic breakfast.

The hotel Ottilia attractively enriches the cultural life in Copenhagen’s lively Carlsberg district and offers the opportunity of staying in an architectural “contemporary witness” and an icon of Danish industrial history.

Contact
Werner Ziegelmeier (Head of Public Relations)
Phone: +49 (0)9435 391-3379
Mobile: +49 (0)160 90527159
Fax: +49 (0)9435 391-303379
Email: werner.ziegelmeier@deutsche-steinzeug.de


 
Motif 1
Source: Hotel Ottilia / Sasha Maslov

The opposite facade shows gold-coloured panes symbolic of the beer tanks once housed there. The panes are framed by narrow windows with zipper-style masonry.

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Motif 2
Source: Hotel Ottilia / Sasha Maslov

The opposite facade shows gold-coloured panes symbolic of the beer tanks once housed there. The panes are framed by narrow windows with zipper-style masonry.

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Motif 3 (Entrance Lobby)
Source: Hotel Ottilia / Rozbeh Zavari

In the public areas of the hotel, as a reminiscence of the former use, there are numerous industrial components that inspire with their brittle charm. They have been skilfully integrated and combined with a stylish interior.

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Motif 4 („Dipylon“-Hall)
Source: Hotel Ottilia

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Motif 5 (Stairs)
Source: Hotel Ottilia

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Motif 6 (Suite)
Source: Hotel Ottilia

In the sanitary areas of the approximately 150 suites and rooms, approx. 3,500 m² of ceramic tiles from the Craft series (Agrob Buchtal brand) were laid on the wall and floor. The play of fire in the traditional tunnel kiln creates an archaic and primeval impression forming an atmosphere of comfort and elegance.

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Motif 7 (Superior Double Room)
Source: Hotel Ottilia

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Motif 8 (Standard Double Room)
Source: Hotel Ottilia

Cool materials such as concrete, glass or stainless steel in an attractive dialogue with the ceramic tiles of the Craft series of Agrob Buchtal. The strip tile format underlines the traditional look and gives surfaces a filigree rhythm as a counterpoint to the other jointless surfaces. Motif 9 shows one of the round panorama windows with a couch shaped like a crescent moon.

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Motif 9 (Superior Double Room)
Source: Hotel Ottilia

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Motif 10 (Suite)
Source: Hotel Ottila

The approximately 150 suites and rooms are stylishly furnished. Here, too, industrial elements such as the ceiling are an elementary part of the room concept.

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Motif 11 Source: Hotel Ottila / Jonathan Vivier

A highlight in the true sense of the word is the restaurant on the top floor of the hotel. With its interior and exterior, it offers a magnificent view of Copenhagen and an ambience of casual noblesse.


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